The system Hammer Exteriors has been waiting for.

• D2D App Integration — canvassers work from the existing app. Territory management, dispo pins, and leaderboard connected to the backend. Reps see live activity. Management sees everything.
• Call Center Pipeline in Opscotch — inbound leads from canvassers land here. Appointment setting and confirmation automated. Lead dispatch built for round-robin or manual closer assignment — whichever fits your workflow.
• Sales Pipeline Discovery & Build — we audit your current JobProgress workflow and API before building. The goal is a clean handoff from assigned lead to signed contract, with digital documents flowing through Opscotch at close. Exact build scoped after we see what's in place. (JobProgress API confirmed — we're good there.)
• Financing Integration Discovery — Upgrade, Foundation, and Pure Finance each have different API capabilities. Before we build routing logic, we evaluate what connections are actually available and build what's possible. No overpromising upfront.
• Setter-to-Closer Attribution — every closed deal traces back to the canvasser who set it. From day one.

This is a proven pipeline — we built and refined this exact workflow for an active roofing client. Hammer Exteriors gets the real thing, not a prototype.

• Automatic Sales → Ops Handoff — contract signed triggers the ops pipeline. Sales rep is out, operations is in. No manual entry, no dropped balls.
• Foreman Assignment + Role-Based Access — foreman sees their calendar, job details, and materials only. Nothing else in the account is visible to them.
• Pre-Install & Scheduling Workflows — scheduling confirmation, crew assignment communications, and install day touchpoints built into the pipeline stages.
• Milestone Invoice & Payment Automation — built around your payment flow. Since Hammer Exteriors runs primarily on financing, we build the milestone logic around how your financing draws actually work — when funds are released, when stages advance, what gets communicated to the homeowner. For cash or check jobs, manual documentation triggers move the deal forward just the same. The system bends to your workflow, not the other way around.
• Homeowner Communications Throughout — every stage move triggers the right message to the homeowner. Appointment confirmed. Materials ordered. Install scheduled. Job complete. They're never in the dark, and you're never fielding "what's going on with my roof?" calls.
• Post-Install Referral Campaign — fires automatically the moment a job is marked complete. The easiest revenue Hammer Exteriors will ever generate.

This is not an off-the-shelf report. This is a custom attribution layer built on proprietary infrastructure — the same system Dom showed you on the call.

• Setter-to-Closer Leaderboard — live. Every canvasser, every closer, every deal. Who set it, who closed it, what it was worth.
• Closing % Per Rep — cuts, sits, appointments, closes. Full funnel per salesperson.
• Canvasser Performance — knocks, sets, conversion rate, closed deals tied back. The leaderboard that makes reps compete.
• Pipeline Health — where deals are sitting, how long, and what needs attention.
• Built to grow — new metrics added as Hammer Exteriors scales into VP-level reporting needs.

We audited hammerexteriors.com and your Google Business Profile before this proposal was written. Here's where you stand: your GBP is a D+ — one category set, no description, no services listed, two photos from March 2022, and zero Google Posts. Your website has no meta descriptions, 97% of images missing alt text, and a hero video causing an 11-second desktop load time. People are finding your competitors instead of you. This phase fixes that.

• Google Business Profile Overhaul — fully built out: all relevant categories, complete service list, keyword-rich description, certifications, attributes, and photos. Your GBP becomes a lead source, not a liability.
• Automated Review Farming — every completed job triggers a review request to the homeowner automatically. Runs through the Opscotch system. No one has to remember to ask.
• Website SEO Corrections — the audit findings fixed. Every page properly optimized so Google knows who you are, what you do, and where you do it.
• Local Market Dominance Pages — dedicated pages for your top service towns across NJ. When homeowners in Edison, Westfield, Scotch Plains, or Piscataway search for a roofer, Hammer Exteriors shows up.
• Google Posts Cadence — ongoing posting cadence set up and running. Keeps your profile active, boosts local ranking, builds trust before the first call.